In his role as a festival producer, Rob van Wegen has developed a comprehensive vision on sustainability. He started producing fifteen years ago, in the past five years mainly for Innofest, where he helps test sustainable innovations at festivals. During this same period, he started as a sustainability coordinator at Eurosonic Noorderslag (ESNS). He has registered his pragmatic approach and experience in sustainable transition with the goal of helping festivals and municipalities make a sustainability roadmap. ESNS is part of the Green Deal Circular Festivals.