What is a cookie?
Cookies increase the user-friendliness of a website. They make sure that a website "remembers" your preferred settings for return visits to the site.
Cookies can be used in several ways. For example, to efficiently navigate between pages, to save user preferences and for analysis and navigation, in order to make the website more user-friendly.
Cookies may be placed by the website you are visiting or by other websites (or online service providers) that manage the content shown on the page you are visiting.
What does a cookie contain?
A cookie is a simple text file, that the browser saves on your computer when you visit a website. A cookie contains the information that the website needs to know the next time you visit. For example: your preferred setting for the volume, information about an advertisement or an advertiser, or a unique ID-code. Only the website that places a cookie can read the information of that cookie.
What happens if you don't accept cookies?
You can remove cookies at any given time. Current legislation guarantees that you have the option to not accept cookies. Some websites offer the possibility to choose which cookies you wish to accept or decline. Note that by declining cookies, you may lose some of the functionality of the website. For example: you will not be able to share information with Twitter, Facebook or other social media channels or be linked to other websites. The cookies can be managed in the browser.
More on the different cookies that Holland Festival uses and other tracking techniques
Functional cookies are necessary for navigating the website you are visiting. For example: to recognise you as a user and to remember your preferred settings.
Performance cookies are used to track whether the adverts shown lead to a purchase or a registration. Websites are compensated for this. In this way, websites can generate income and keep the visits to websites free. This version of a cookie doesn't save any personal information and cannot be traced to individuals.
For the continuous improvement of the website, analytical cookies are used. In this way visitor's statistics are tracked. For example, information about the amount of visitors, the pages they consult, where they come from, what they click on and which browser and screen resolution they use. This information is not traced back to individual visitors. Through Google Analytics, these cookies are used for marketing purposes.
These are cookies that ensure that the advertisements better match the interests of the visitor. Advertisers track the success of their campaigns, the possible interests of the visitors and possible preferences by reading the information stored in the cookie (for example: your preference concerning the volume of the sound and whether you have already seen the add). An advertiser can combine the data of the banners on several websites in order to better establish a profile. In this way, advertisers can place their cookies on several websites and establish an overview of the user's interests. This information allows websites to show more relevant ads. It is possible that after visiting a web shop, other sites will show ads with products viewed by you or similar to those viewed by you. Profiling cookies are also used by Youtube, Facebook, Twitter and other social media channels, when you click on the "like button", for instance.
Alternatives to cookies
In addition to cookies, certain websites use other techniques that have the same purposes as the various cookies. An example is IP fingerprint tracking. This is an alternative to using performance cookies. With these cookies, a website can also verify if a visitor has visited a web shop through a certain website. Computers make use of an IP address, a "digital post address" in order to tell Internet servers which parts of the website a certain computer wishes to see. Certain information about the web browser is also included here, so that the web page can be shown in a certain way.