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The influence of the modern spin doctor is hard to underestimate. In politics, but increasingly also in the corporate and academic worlds and even in the arts, these communication strategy experts play a pivotal role.
In relation to the festival theme Power & the People and the stage production La imaginación del futuro, Johan Fretz delivers a masterclass in the art of spin. Using examples from Dutch and American politics, Kay van de Linde (campaign strategist for Rudy Giuliani and Rita Verdonk) and Erik van Bruggen (involved in the electoral campaigns of leading Dutch politicians Kok, Bos and Asscher) guide the participants through the ten golden rules for the successful spin doctor.